Need some inspiration and useful tips for starting a corporate blog? Keep reading to find out how you can launch one and make it successful.
1. Share news and updates
One of the most common reasons companies start blogs is to have a place to share company news and updates.
Writing a blog post about your company’s latest accomplishments or a new product launch is a great way to share information with your audience in a way that feels more personal than a press release or website announcement.
2. Answer frequently asked questions
Frequently asked questions (FAQs) are a great way to come up with blog topics. If you don’t have an FAQ page on your website, you should definitely consider creating one.
You can also use websites like Quora and Reddit to find common questions that people have about your industry or products. These questions can be turned into blog topics.
For example, if you’re a marketing agency and you see a question on Quora that asks, “What are the best practices for creating a marketing budget?” you could write a blog post on that topic.
3. Write about your products
If you want to write about your products, you’re going to need to get creative. Not every blog post can be a product announcement or a feature release.
Instead, think about the problems your product solves and write about those. For example, if you sell a scheduling tool, you could write about the importance of scheduling your day, how to prioritize tasks, or how to create a morning routine that sets you up for a successful day.
If you think about the problems your product solves, you’ll find that you have an endless supply of blog post ideas.
4. Spotlight your employees
Your employees are the lifeblood of your company. They help you reach your goals, and their hard work is part of the reason you’re successful. So, why not highlight their accomplishments in your blog?
Employee spotlights are a great way to show your team members that you appreciate them. It also helps build a sense of community within your company. When potential employees see that you value your team, they’ll be more likely to want to work for you.
Employee spotlights can be written in many different ways. You can interview your employees and write up the Q&A, or you can write a profile about them. You can also ask your employees to write their own spotlight pieces.
5. Share success stories
If you want to show off how great your company is, a blog is the perfect place to do it. You can write about your company’s successes and share stories about your employees and customers.
This is a great way to build trust with your audience and show them that you’re a company that’s worth doing business with. When people see that you have a track record of success, they’re more likely to want to work with you.
6. Write about the history of your company
Even if your company is relatively new, you can write about the story of how it came to be. This is a great way to showcase your company’s values and mission.
You can even interview the founder of your company and use that as the basis for your blog post. This is a great way to make your blog post more personal and to give a face to your company.
7. Compare your products to your competitors’
If you have a new product that’s similar to one of your competitors, write a blog post comparing the two. You can discuss the benefits of your product and why it’s a better choice for your customers.
Just be sure to keep it professional and avoid bashing your competitors. Instead, focus on the positives of your product and what sets it apart.
8. Share your vision and goals
Every company has its own vision and goals, and your blog is a great place to share them. Use your blog to discuss where your company is headed and what you hope to achieve.
Not only can this help customers and potential customers learn more about your company, but it can also help you attract new talent. People who are looking for a job often want to know what a company stands for and what they hope to achieve.
9. Write about your corporate culture
Blogs are great platforms to give your company a voice. You can write about things that are important to your company, like your corporate culture.
Write about your company values, how you give back to the community, or what it’s like to work at your company. This is a great way to attract top talent to your company and to give potential customers a behind-the-scenes look at your business.
You can even do employee spotlights or interviews to showcase the amazing people who work at your company.
10. Share industry news
Newsjacking is a popular marketing strategy where you take a trending news story and relate it to your business. It’s a great way to show that your brand is current and that you have a unique perspective on the news.
If you don’t feel comfortable newsjacking, you can still share industry news. This shows that you’re paying attention to what’s happening in your industry and that you’re up to date on the latest trends and developments.
You can also use industry news as a jumping-off point for a related blog post. For example, if a new study is released that shows a trend that’s relevant to your business, you could write a blog post about the study and how it relates to your business.
11. Write about your company’s social responsibility
More and more companies are starting to pay attention to their social responsibility. If your company is one of them, you should definitely write about it in your blog.
You can write about your company’s social responsibility in many different ways. You can write about the causes your company is involved in, the charities your company supports, the volunteer work your company does, and so on.
You can also write about the impact your company’s social responsibility has on your employees, your customers, and your community.
12. Share your company’s best practices
What are the best practices your company follows to be successful? Share those with your audience.
If you are the best at something, you should be sharing it with the world. Don’t be afraid to give away some of your secrets.
You don’t have to share everything, but sharing a little bit can help you build trust with your audience and position your company as a thought leader in your industry.
Conclusion
As you can see, the content of your corporate blog depends mostly on your business type and target audience. So, you have to start with identifying these elements and then you can think about the blog itself. I hope that these 12 ideas will help you start blogging and that your business will benefit from it!
