If you’re a business, you know how important it is to have a presence on social media.

But it’s not enough to just have a presence. You also need to have a social media marketing strategy in place that will help you to connect with your audience and build a stronger brand presence.

One of the best ways to do this is by creating engaging company posts that your audience will love. Keep reading to learn more about what engaging content is, why it’s important, and how you can create it for your social media accounts.

 

1. Share Behind-the-Scenes Content

 

People love to see the human side of a business. It’s easy to think of a brand as a faceless entity, but sharing behind-the-scenes content can help bring a personal touch to your company’s social media presence.

This can be as simple as sharing a photo of your team at work, or you could create a fun video that takes your followers on a virtual tour of your office. You can even share a day in the life of an employee or a look at your company culture.

 

2. Post User-Generated Content

 

User-generated content (UGC) is content created by your customers that showcases your brand. This could be a photo of a customer using your product, a review, or a case study.

UGC can be a powerful tool for building brand credibility and trust. In fact, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.

When you share UGC on your social media profiles, you show potential customers that real people like and use your products. This can help you attract new customers and increase your sales.

In addition to building trust with your audience, sharing UGC on your social media profiles can also help you increase your engagement. When you share content that your customers have created, they’re more likely to like, comment on, and share your posts.

 

3. Share Company Milestones

 

Did you recently celebrate your company’s anniversary? Hit a big sales goal? Or maybe you’ve just been in business for a long time.

Share these company milestones on social media to celebrate with your followers. This is also a great way to build trust with new followers who might not know much about your business.

Sharing company milestones humanizes your brand and shows the people behind your business. This can help you build a stronger connection with your audience.

 

4. Get Personal

 

People don’t want to talk to a logo. They want to talk to a real person. So, don’t be afraid to show off the personal side of your business on social media.

You could share a photo of your team, or a little bit about your company’s history. You could even share a personal story about one of your team members. People love to see the human side of your business.

When you show that there are real people behind your brand, you build trust and credibility with your audience. And that can lead to more engagement and more sales.

 

5. Ask Questions

 

Asking questions is a great way to get your audience to interact with your post.

People love to give their opinion, and asking a question is an easy way to do that. You can ask a question about anything, but it’s best to keep it relevant to your business and your audience.

For example, if you own a restaurant, you could ask your followers what their favorite dish is. If you own a clothing store, you could ask them what their favorite fashion trend is right now.

You can also use the question feature on Instagram and Facebook to create a poll. This is a great way to get quick feedback from your audience.

 

6. Share Industry News

 

What’s going on in your industry? Share the latest news with your followers.

This is a great way to show that you’re on top of what’s happening in your industry and that you’re an expert in your field.

It’s also a good way to start a conversation with your followers. Ask them what they think about the news and encourage them to share their thoughts in the comments.

 

7. Create Content That Solves Your Audience’s Problems

 

People are on LinkedIn to network and to learn. In fact, 94% of small-to-midsize businesses see LinkedIn as a top source of content.

Use your LinkedIn page to create and share content that solves your audience’s problems. Your content should be educational in nature and should help your audience do their jobs better.

For example, if you’re a marketing agency, you could share a post that explains how to create a social media content calendar.

 

8. Host a Q&A

 

Your audience is full of people who have questions. They might wonder how to use your products or services, what your company culture is like, or what your team is doing to give back to the community.

A Q&A is a great way to answer those questions, and it gives you the opportunity to show off your team.

You can host a Q&A in a few different ways. You can ask your audience to submit questions and then answer them in a video, or you can go live and take questions in real time. You can also ask your team to submit questions and then answer them in a blog post.

 

9. Share Testimonials and Reviews

 

Your business probably has a few happy customers who are willing to sing your praises. Why not share their kind words on social media?

Testimonials and reviews are great for building trust with potential customers, and they also make for engaging social media posts. You can share a customer’s testimonial as a text post, or you can create a graphic with their quote and photo.

Just be sure to get permission from the customer before you share their testimonial. Most people will be happy to let you use their kind words in your social media marketing.

 

10. Post Polls

 

Polls are another great way to get your followers to engage with your company posts. People love sharing their opinions, and polls give them a structured way to do that.

You can use polls to ask your followers about their preferences, get feedback on your products or services, or just ask fun questions.

For example, you could ask your followers which one of your products they like the best, or you could ask them what their favorite thing about your company is.

Polls are quick and easy to create, and they’re a great way to get a lot of engagement on your posts.

 

11. Share Fun Facts and Trivia

 

People love to learn new things, and trivia is a fun way to educate your audience. Plus, trivia questions can be a great way to get people to engage with your posts.

Try sharing a fun fact about your industry, your company, or a team member. You can also post a trivia question and ask your followers to leave their guesses in the comments.

If you want to take it a step further, you could even create a weekly trivia series and give a shoutout to the first person who gets the answer right.

 

12. Share Content From Your Blog

 

If you have a company blog, you’re already one step ahead. If you don’t, you should consider starting one.

By posting quality, valuable content, you can position your company as an industry leader and increase your website traffic.

Posting blogs on your social media pages is a great way to get your followers to click through to your website. You can also use your social media accounts to share and comment on industry-related articles.

Pro Tip: Use a social media scheduling tool to automatically post your content to your social media accounts. This will save you time and help you keep a consistent posting schedule.

 

13. Share Content From Other Sources

 

You don’t always have to share your own content. In fact, it’s a great idea to share content from other sources that your audience will find valuable.

This is a great way to build relationships with other businesses and thought leaders in your industry. Plus, it shows your audience that you’re not just trying to promote your own content — you’re also trying to provide them with valuable information.

When you share content from other sources, be sure to give credit to the original author and link back to the original post.

 

14. Share a Relevant Meme

 

Memes are a fun way to share a light-hearted joke or image that your followers can relate to.

Just make sure that the meme is appropriate and relevant to your brand.

For example, if you’re a marketing agency, you might share a meme about the struggles of creating a marketing strategy.

Or, if you’re a restaurant, you might share a funny image of a chef.

 

Conclusion

 

When you’re building an audience on social media, it’s important to remember that you’re doing more than simply growing the number of followers you have. You’re creating a community of people who are interested in your company and who want to engage with your content.

Engagement is the key to success on social media. That’s why it’s important to use a social media management tool that allows you to respond to comments, mentions, and messages quickly and effectively.

With the right social media management tool, you can engage your audience and build a community of brand advocates who will help you grow your business.