Your company page is a critical part of your brand marketing. It’s an opportunity for you to present your company in the best possible light to your audience. It’s a chance to show off your products, your team, and your culture. It’s a way for you to connect with your audience and your potential customers.

But designing your company page can be a bit daunting. You want it to look great, but you also want it to be effective. You want it to be eye-catching, but you also want it to be easy to use. You want it to be professional, but you also want it to be fun. You want it to be a lot of things!

In this blog post, we’ll share 13 ideas for designing eye-catching company pages that will help you make the most of your LinkedIn presence.

 

1. Tell your company’s story

 

Every company has a story, and LinkedIn is the perfect platform to tell yours.

Your company’s story should be a brief summary of how your business got to where it is today. This is your opportunity to talk about your founding, your growth, and any struggles or accomplishments your company has faced.

Your company’s story should be short and skimmable. Use bullet points to break up information and make it easy for readers to digest.

You can also include a call-to-action (CTA) button at the end of your company’s story to encourage LinkedIn users to take the next step with your business.

For example, you could add a “Contact us” button if you want users to reach out directly.

 

2. Share your company’s values

 

When a job seeker is researching your company, they’ll want to know what you stand for. Share your company’s values and mission statement on your LinkedIn page. You can also include a video that shows your values in action. This is a great way to give potential job candidates a sense of what it’s like to work at your company.

In addition to sharing your company’s values, you can also highlight any awards or accolades you’ve received. This can help to build trust with potential job candidates and show them that your company is a great place to work.

 

3. Highlight your company’s culture

 

A company’s culture is made up of the shared values, goals, attitudes, and practices of everyone who works there. It can be hard to communicate all of that in a few paragraphs of text. That’s where images, videos, and infographics come in.

Use these visual elements to show off your company’s culture. You can take photos of your team working together, attending company events, or just hanging out. You can also create videos that showcase what it’s like to work at your company, or use infographics to highlight your company’s values and goals.

No matter what type of visual content you choose, make sure it accurately represents your company’s culture. After all, the goal is to give potential employees an idea of what it’s like to work at your company.

 

4. Showcase your team

 

Your company is only as good as the people who work there, so give your team the recognition they deserve by featuring them on your LinkedIn Page. Not only does this help humanize your brand, but it also gives potential job candidates the opportunity to see if they know anyone who already works for your company.

If you have a large team, consider adding a “Meet the Team” section to your LinkedIn Page where you can feature individual team members in a rotating carousel. You can also create a “Team” LinkedIn Showcase Page, which allows you to create a dedicated page for your team and link to it from your main LinkedIn Page.

 

5. Add a video

 

Video is one of the most engaging types of content you can post on your LinkedIn page. In fact, video content gets shared 20 times more than any other type of content on LinkedIn.

Adding a video to your company page is a great way to grab a visitor’s attention and give them a quick overview of your business. You can use a company overview video, a product demo, a customer testimonial, or any other type of video that showcases your business in a positive light.

When you upload a video to your company page, it will automatically play in the background of your company page banner. This is a great way to make your page more visually appealing and to grab visitors’ attention.

You can also use video in your company updates and in your “about” section. The more video content you can add to your page, the better.

 

6. Share your company’s news

 

Prospective employees and potential customers will want to know what’s going on with your company. That’s why it’s so important to share your big news on your LinkedIn Page.

There are a few different types of news you can share on your Page, including:

• Company announcements

• New hires

• Awards and recognition

• Product launches

• Financial results

When you share news, make sure to include a link to a press release or other source where people can learn more. You can also tag people and companies mentioned in the news to help increase the visibility of your posts.

 

7. Add a blog

 

If you have a blog, your LinkedIn company page is the perfect place to share your posts. This is a great way to keep your followers engaged and to show off your thought leadership.

You can also use your blog to share news about your company, such as new hires, promotions, awards, and more.

If you don’t have a blog, you can still share articles on your company page. Just make sure to give credit to the original author and publication.

 

8. Share your company’s achievements

 

When someone visits your LinkedIn Company Page, they want to see all the great things your business has been up to. This includes things like awards, company milestones, and other achievements.

To keep your followers in the loop, make sure to share these updates on your Company Page.

For example, when your business wins an award, create a post that includes a photo of the award and a brief description of the achievement. You can also include a link to more information on your website.

 

9. Add a call to action

 

You should add calls to action (CTAs) to your company page to guide users to take the next step. For example, you might want to guide users to follow your page, visit your website, or contact your sales team.

You can add a CTA to your company page and your showcase pages. You can also add a CTA to your company page description.

 

10. Highlight your products and services

 

Every company page should include a section to showcase your products and services. This is a great way to give LinkedIn users a taste of what your business has to offer.

To add a products and services section to your LinkedIn Page, click the “Add section” button in the top-right corner of your page, then select “Products” or “Services.”

Once you’ve added the section, you can click the “Create” button to start adding products and services to your page. You can include a title, description, image, and URL for each product or service you add.

If you have a lot of products and services, you can organize them into different categories to make it easier for users to find what they’re looking for.

 

11. Share your company’s contact information

 

It should go without saying that if you want to generate leads and sales from your LinkedIn Company Page, you need to make it easy for potential customers to get in touch with you.

Don’t make people hunt around for your contact information. Instead, make sure it’s prominently displayed on your Company Page.

You can add your company’s phone number, website URL, and email address to your Company Page. You can also add a “Contact Us” button that links to a landing page on your website.

By making it easy for potential customers to get in touch with you, you’ll be more likely to convert them into leads and sales.

 

12. Add a FAQ

 

If your company page is meant to be a hub for all information about your business, you might want to include a FAQ section. This way, you can answer common questions that potential customers might have without them having to navigate away from the page.

You can also include a form at the bottom of the FAQ section if people have a question that isn’t answered. This will allow them to submit their question, along with their name and email address, and get a response from your team. It’s a great way to demonstrate that you’re responsive and customer-focused.

 

13. Share your company’s social media profiles

 

While company pages aren’t social media profiles, they can still be a great place to share your company’s social media profiles. This can help visitors to your company page get a better sense of your brand’s personality and what you post on social media.

It can also help you grow your social media following because it gives people an easy way to find and follow your profiles.

 

Conclusion

 

Creating a company page on LinkedIn is a great way to start building a community around your brand and engage with your employees, customers, and followers. Follow these tips to set up a company page on LinkedIn and start sharing engaging content with your audience.