When it comes to building a strong company brand, your first thought might be your business logo, website, or even your business name.
But your brand is more than your logo — it’s your company culture, your mission, and your values. It’s also the voice of your company.
A brand voice could be professional, friendly, light-hearted, serious, or any other adjective that describes your business. And, it should be consistent in all of your marketing efforts.
One of the most visible places to use your brand voice is in your company’s social media presence. The voice and tone of your social media platforms should be consistent with other marketing efforts, like your website, advertising, and other promotional materials.
If you’re not sure how to use your brand voice to create a social media presence, this list of ideas can help.
1. Share your company’s story
Why did you start your business? What problem does your business solve? What goals do you have for your business?
These are all great questions to consider when sharing your company’s story on social media. Whether you’re a brand new business or you’ve been around for years, it’s important to share your story with your audience.
Sharing your company’s story helps to humanize your business and make it more relatable. It also helps to build trust with your audience.
You can share your company’s story in a variety of ways, such as through a series of social media posts, a video, or an interview with the founder or CEO.
2. Share your expertise
Social media marketing is a great way to increase your brand’s online visibility and build trust with potential customers. One of the best ways to do this is by sharing your expertise.
You can share blog posts, news articles and other content that you’ve created to showcase your knowledge and experience in your industry. This will help you build credibility and trust with your audience, and it will also help you drive traffic to your website.
In addition to sharing your own content, you can also share other people’s content that is relevant to your industry. This will help you keep your social media profiles active and engaging, and it will also help you provide value to your audience.
3. Share company news
Social media is a great way to keep your followers up to date with what’s going on with your business. You can share news about new products or services, company awards, new hires and more.
People are more likely to buy from a company they trust, and sharing company news on social media is a great way to build trust with your followers. When you share positive news about your business, it shows that you are a credible and successful company.
4. Share industry news
A great way to show your business is up-to-date and active on social media is to share news about your industry. This will help you to position your business as a thought leader and expert in your field.
When you share industry news, you can also add your own commentary to the post. This will help your followers understand why the news is important and how it might impact them.
Pro tip: Set up Google Alerts for your industry and use content curation tools like Feedly to find and share the latest news.
5. Share customer feedback
Whether you have a new product, a new service or a new location, it’s important to let your customers do the talking. Share customer reviews and testimonials on your social media platforms to show potential customers what they can expect.
For example, if you have an Instagram account, you can create a post that includes a review from a customer and a photo of the product. Or, you can create a Facebook post that includes a video testimonial from a customer.
6. Share customer stories
Your customers are the backbone of your business, and sharing their stories and experiences is a great way to build a community and show your audience that you care about them.
You can share customer stories in a number of ways. For example, you could create a case study or testimonial video and share it on your social media profiles. You could also write a post highlighting a specific customer and share it with a photo of them.
When you share customer stories, make sure to tag the customer and thank them for their support. This is a great way to show them that you appreciate them and to encourage other customers to share their stories.
7. Share user-generated content
User-generated content is a great way to show potential customers that people love your products or services.
When you share photos, videos and other content that your customers have created, it shows that you value their opinions and appreciate their business. It also gives you a chance to showcase your products in a more authentic way.
You can ask your customers to submit content to you, or you can search for it yourself. Be sure to ask for permission before you share anything, and always give credit to the original creator.
8. Share behind-the-scenes content
People are curious by nature and enjoy seeing behind the scenes of a business. It makes your company more relatable and helps to humanize your brand.
The type of behind-the-scenes content you share will depend on your company and industry. For example, a restaurant might share a video of the chef preparing a new dish, while a software company might share a photo of the team working on a new feature.
Just be sure to keep it professional and relevant to your brand. Sharing too much behind-the-scenes content can make your company seem unprofessional.
9. Share your company’s culture
A great way to humanize your brand is to share your company’s culture on social media. This includes things like employee spotlights, team-building activities, office decorations, and more.
When you show that your company is made up of real people who care about each other, it makes it easier for potential customers to trust you. Plus, it’s a great way to attract top talent to your business.
10. Share your company’s values
Your company’s values are a key part of your brand identity. They shape the way you do business and how you interact with your customers and employees.
Sharing your company’s values on social media is a great way to give people a sense of what your business stands for. You can do this by posting about causes that are important to you, sharing stories of how you give back to your community, or highlighting the ways you support your employees.
You can also use your social media presence to take a stand on important issues. Just make sure you do so in a way that is authentic and true to your brand.
11. Share your company’s personality
What makes your company unique? Share those personality traits on your social media profiles.
If your company is fun and quirky, show that by sharing memes and lighthearted content. If your company is more serious, share thought leadership articles and industry news.
Whatever personality traits you want to highlight, make sure they come through in your social media content.
Conclusion
Having a strong social media presence is crucial for any business. It’s a great way to connect with your audience, build a community and increase brand awareness. Use these social media tips to start building a strong brand presence online.
